Tyre manufacturer will sponsor Live Action Arena at London Excel, 28-30 March
The show focuses on the latest in electric vehicles (Photo: Yokohama)
Yokohama Tyres will further demonstrate its commitment to supporting drivers of electric vehicles (EVs) by becoming the latest event partner of the Everything Electric London.
Taking place at London ExCel from 28 – 30 March, the event, formerly called Fully Charged LIVE, will showcase not only the latest in electric cars, but also the latest in home energy and clean energy solutions too.
“As demonstrated by our extensive and well-established BluEarth range of tyres, Yokohama has been a long-term advocate of more environmentally conscious motoring,” explains Peter Fairlie, chief executive, Yokohama UK. “Last year we introduced our first tyre that has been specifically designed to cater for the unique demands of electric vehicles, so we are very pleased to be supporting the new, Everything Electric London show. We look forward to meeting thousands of EV drivers and demonstrating Yokohama’s investment and developments in this area.”
As part of its partnership, Yokohama will be the official sponsor of the Live Action Arena, where visitors will be able to see some of the latest EVs to be launched to the UK including the Chery Omoda E5, which will be making its UK debut, the Fisker Ocean, the ORA O3 Pro and the BYD Seal.
In addition to the cars on show, visitors will be able to hear from industry experts including Fully Charged presenters Robert Llewellyn, Imogen Bhogal, Elliot Richards and Jack Scarlett, and former BBC Top Gear presenter, Rory Reid.
Yokohama’s tyres are being chosen as original equipment (OE) by a growing number of vehicle manufacturers. Having been fitted as OE to the original Tesla Roadster back in 2008, today, Yokohama’s tyres are factory fitted on cars such as the all-new Lexus LBX battery electric vehicle.
