Prinx arrived in Europe last year and is positioning itself as a sustainability focused car tyre brand. It invites consumers to get to know the range better via its redesigned prinxtire.eu website, which combines “modern design with numerous new features” for end consumers, dealers and the press.
Introducing the new Prinx website, Prinx Tire Europe promises a dynamic overall look with comprehensive, innovative content. Animations, videos and interviews provide an insight into the brand’s technologies and mindset.
“Prinx sets its sights on a young and adventurous target group. This must also be reflected in the design and structure of the website,” says marketing manager, David Oliva. “As a brand, we are state-of-the-art in terms of technology. Our tyres win design awards. We focus on people, their safety and the preservation of an environment worth living in. Our aim was to make this more visible and tangible on the new website.”
The revamped site communicates the key subjects of sustainability and product quality more clearly, says Prinx. Functions such as a prominently placed tyre finder and comprehensive information on each model provide orientation and safety. ‘Snackable content’ encourages visitors to discover the content of the website for themselves.
Media representatives and retailers have their own areas within the www.prinxtire.eu site. The Media Centre allows journalists to download free images and access press releases directly. Tyre dealers can find out about the Prinx Partner bonus programme under ‘Dealers’; a future login area with extensive functions is also planned. Site content will also soon be available in several European languages.
