Featured News
Who invented the winter tyre?
17 Dec 2024
When seeking out the company which first marketed a tyre intended for winter conditions, it makes sense to start your search in a region that’s no stranger to snow and ice. Finland fits the bill nicely, and Nokian Tyres has long occupied the superlative first place in the winter tyre world with its Kelirengas – literally ‘weather tyre’. But was it really first?
Recent News
Co-op poll shows UK drivers unconvinced of winter tyre value
28 Jan 2019
67 per cent of drivers don’t think winter tyres are worth it, according to an online poll conducted by Co-op Insurance on 25 January 2019. The Twitter poll recorded 4,084 votes. Despite much research showing that they perform better in low temperature concerned many motorists remain unconvinced about their value.
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Toyo commits to 7 Race series for 2 more seasons
22 Jan 2019
Toyo Tires will partner the Toyo Tires 7 Race Series for a further two seasons. The Caterham-based Toyo Tires 7 Race Series also enjoys one of the most exclusive circuit access lists on the calendar; not only on the UK’s finest tracks such as Brands Hatch GP, Donington and Snetterton, but also across Europe on such iconic tracks as Imola, Spa, Ascari and Portimao.
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Young drivers are more familiar with emojis than tyre warning lights
17 Jan 2019
Would you know when the TPMS light on your car is on? If the answer is no, you are not alone. Research conducted in the USA and commissioned by Goodyear Auto Service and Just Tires found that while 88 per cent of young drivers can correctly identify the eye-roll emoji, only 51 per cent recognized the TPMS warning symbol.
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Driverless tyre tests
16 Jan 2019
You’ve heard of driverless cars, now there are driverless tyre tests. Continental commissioned the first driverless tyre test vehicle for a wide range of road surface types at its Ulvade, Texas test track on 19 December 2018.
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Expeditions7 cross glacier on Nokian Hakkapeliitta tyres
16 Jan 2019
Snow is rare in most of Britain at the best of times. This year’s mild winter means it is even more difficult to imagine what it felt like for seven men and their three vehicles to face 5,000 kilometres of ice over a period of 20. Still that’s what Icelandic-American expedition team Expeditions7 went through recently when they drove from the southern coast of Greenland to the land’s northernmost spot and back. One of the team’s special vehicles built by Arctic Trucks was equipped with Nokian Hakkapeliitta 44 tyres. These are tailored what Nokian calls “real winter”. Now that’s an understatement. White-outs with zero visibility made it a unique challenge at times. On the slowest legs of the journey, the vehicles could only manage 10 kilometres per hour and the lowest recorded temperatures were -40 degrees Celsius!
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