Featured News
Who invented the winter tyre?
17 Dec 2024
When seeking out the company which first marketed a tyre intended for winter conditions, it makes sense to start your search in a region that’s no stranger to snow and ice. Finland fits the bill nicely, and Nokian Tyres has long occupied the superlative first place in the winter tyre world with its Kelirengas – literally ‘weather tyre’. But was it really first?

Recent News
Auto Bild summer test: The shortlisted tyres
22 Feb 2019
Thank you for taking part in the initial stage of our 2019 summer tyre test. The standard of applicants was very high, and after reviewing your aptitude in the wet and dry braking challenges, we have decided you won’t progress to the final round of testing on this occasion. We wish you every success in your future endeavours.
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Overhaul for Superia tyre range
21 Feb 2019
The Superia budget brand has been around for several years now, but WhatTyre has learned that the entire range is now being produced by one of the world’s biggest tyre makers. ZC Rubber, best known in the UK for its Westlake and Goodride brands and the 10th largest tyre maker globally, will manufacture a full range of high performance, UHP, SUV and light commercial truck patterns under the Superia brand name.
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Van tyre test highlights performance trade-off
20 Feb 2019
While European motoring clubs the ÖAMTC (Austria), ADAC (Germany) and TCS (Switzerland) recommended all 16 of the tyres for small family cars they tested, their evaluation of 16 van tyres certainly didn’t yield the same result. None of the candidates received the top rating of ‘outstanding’ or even a ‘highly recommended’, and no less than nine finished proceedings with a ‘not recommended’ to their name.
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Solid results in test of small family car tyres
20 Feb 2019
Here at WhatTyre we don’t need to see daffodils in bloom to know warmer weather awaits – for us, the appearance of the season’s first tyre tests is evidence enough. Today we have two for you. Both come from European motoring clubs the ÖAMTC (Austria), ADAC (Germany) and TCS (Switzerland). Here’s a wrap-up of the clubs’ joint test of 16 tyres for small family cars; we’ll take a look at their van tyre test separately.
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Free all-season tyre experience at Mercedes-Benz World
12 Feb 2019
Continental is offering free all-season tyre demonstrations this February half term. The German tyre manufacturer will offer the free demonstrations at Mercedes-Benz World. This is the first time Conti’s AllSeasonContact has been available for consumer experiences in the UK.
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Goodyear SoundComfort tyre noise reducer wins consumer award
4 Feb 2019
Do you wish your tyres made less noise? A new, award-winning product from premium tyre manufacturer Goodyear can help your tyres keep quiet.
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