Featured News
Who invented the winter tyre?
17 Dec 2024
When seeking out the company which first marketed a tyre intended for winter conditions, it makes sense to start your search in a region that’s no stranger to snow and ice. Finland fits the bill nicely, and Nokian Tyres has long occupied the superlative first place in the winter tyre world with its Kelirengas – literally ‘weather tyre’. But was it really first?

Recent News
SUV tyres: 4 ‘very good’ performers in test
16 Sep 2019
Another winter test, this time covering tyres for compact SUVs. Motoring magazine auto motor und sport (ams) has looked at 215/55 R17 tyres, a size worn by the likes of the Audi Q2, Fiat 500x, Hyundai Kona and VW T-Roc. Ams’ experts tested 11 tyre brands in wet, dry and snow conditions, as well as for rolling resistance and tyre/road noise performance.
Read Article
The best and worst performing tyres-245/35 R19
12 Sep 2019
Ever wondered what the difference between the best performing tyres and the worst performing tyres is? They’re all just black around round, right? Wrong. There are huge differences between the top and the bottom of the tree. Motoring journalist Jonny Smith recently put together this video, which illustrates the contrast beautifully.
Read Article
Toyo continues Fortuna Duesseldorf sponsorship
12 Sep 2019
Toyo Tires has signed a contract sponsoring German Bundesliga team Fortuna Duesseldorf until 2022. During the past four seasons of sponsorship, Toyo has followed the team on its journey from Bundesliga 2 to Bundesliga 1.
Read Article
53 down to 20: Auto Bild selects finalists for 2019 winter tyre test
12 Sep 2019
If the tabloids have got it right, the Beast from the East will soon return to give us a chill, the likes of which we haven’t seen in decades. Best pay attention then to this season’s winter tyre tests. Auto Bild has got in early and published the results of its winter 2019 elimination round.
Read Article
Pirelli Calendar: Searching for Shakespeare’s Juliet
10 Sep 2019
Shakespeare’s plays were first brought to life by male actors, including the non-blokeish role of Juliet Capulet. Chaps need not apply for star billing in next year’s Pirelli Calendar though. Although the theme for 2020 is ‘Looking for Juliet’, photographer Paolo Roversi’s shortlist of candidates pays no homage to the ‘boy player’ of old.
Read Article
Pirelli Track Adrenaline launched
6 Sep 2019
Pirelli has launched its Track Adrenaline UHP virtual tyre technician technology. Track Adrenaline pairs a mobile phone app with sensors inside P Zero Trofeo R tyres and a control box to put supercars through their paces on the track. The Track Adrenaline box is also equipped with a GPS unit to give precise geolocation and definition of racing line information.
Read Article