Featured News
Who invented the winter tyre?
17 Dec 2024
When seeking out the company which first marketed a tyre intended for winter conditions, it makes sense to start your search in a region that’s no stranger to snow and ice. Finland fits the bill nicely, and Nokian Tyres has long occupied the superlative first place in the winter tyre world with its Kelirengas – literally ‘weather tyre’. But was it really first?

Recent News
Bracelets made out of Senna European Grand Prix tyre
9 Dec 2019
Tyres have been made into many things over the years. However, creating luxury bracelets from a tyre used by Ayrton Senna during the 1993 F1 Grand Prix race at Donington Park is a new one.
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Tesla Cyber Truck spotted on Goodyear tyres
27 Nov 2019
Everyone’s talking about Elon Musk and Tesla’s Cyber Truck. It’s not just its distinctive design, it’s also its impressive figures. According to Tesla, the tri-motor version of the Cyber Truck will be capable of 0-60mph in 2.9 seconds, which means its 35-inch wheels will need W, Y or Z-rated SUV tyres.
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What is the tyre label?
27 Nov 2019
If you’re researching tyres online, the chances are you’ve seen a lot of tyre labels. Introduced by the European Union in 2012, the tyre label is designed to help consumers by showing the tyre’s relative performance in three main categories: Fuel Consumption, Wet Grip, and Pass-by Noise.
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Electric cars perfect for millions, but are silent vehicles safe?
26 Nov 2019
New research shows millions of Brits could benefit by switching to an electric vehicle – but a road safety expert warns many are still ‘silent killers’. More than four in five UK motorists – 34 million - could save cash and slash their carbon footprint with an electric, hybrid or plug-in hybrid model, claims a new report by What Car?.
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Pirelli tyres exclusively on Aston Martin DBX
22 Nov 2019
Aston Martin’s new DBX will be exclusively fitted with a range of three Pirelli tyres – the P Zero for the DBX, the Scorpion Zero AS and the Scorpion Winter. The news follows three years of joint development work that began with laboratory testing before moving on to outdoor testing in varied conditions.
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World’s fastest tractor features GKN Wheels
20 Nov 2019
Ever wondered what tractor tyres and wheels go fastest? Telford-based GKN Wheels and Structures was one of the key partners in JCB’s recent tractor speed record and the tyres were supplied by BKT. Now you know. But the details are impressive. Following two successful runs at Elvington Airfield in York, the JCB Fastrac broke the world record for a tractor, achieving a peak speed of an incredible 153.771mph and an average of 135.191mph – making it a tractor tyre and wheel speed record too!
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