Featured News
Who invented the winter tyre?
17 Dec 2024
When seeking out the company which first marketed a tyre intended for winter conditions, it makes sense to start your search in a region that’s no stranger to snow and ice. Finland fits the bill nicely, and Nokian Tyres has long occupied the superlative first place in the winter tyre world with its Kelirengas – literally ‘weather tyre’. But was it really first?
Recent News
Falken targets all-season UHP market
11 May 2023
The latest tyre to join the Falken Euroall Season line-up is “designed specifically for high-performance vehicles” with a focus on “good all-round winter performance,” Falken Tyre Europe tells us. The Falken Euroall Season AS220 Pro is available in 46 dimensions.
Read Article
Pirelli partners with Goodwood Festival of Speed
10 May 2023
The Goodwood Estate today announced a multi-year partnership with Pirelli that makes the Italian tyre brand the new exclusive tyre partner to the Goodwood Festival of Speed. The deal with Pirelli replaces the five-year agreement with Michelin that concluded in 2022.
Read Article
Prinx arrives with EV-specific & all-season tyres
10 May 2023
Having sold 18.5 million tyres last year and with revenues approaching £1 billion, Prinx Chengshan is well established as a tyre maker. The company is already present in the UK with its Austone and Fortune brands and in 2023 is launching its flagship Prinx range here. The first three tyre lines to arrive include two products for electric vehicles as well as an all-season tyre.
Read Article
BTCC: Goodyear supplying ‘Option’ tyre compound
8 May 2023
The ‘Option’ slick compound tyre has returned to the British Touring Car Championship at Brands Hatch following calls for its reintroduction from drivers and teams. Goodyear brought the Option to last weekend’s BTCC round at Brands Hatch, ending the practice of providing a single slick tyre at each round, as had been the case ever since the championship embraced hybrid power in 2022.
Read Article
Audi fitting Continental SportContact 7 tyres on RS 6 Avant performance
10 May 2023
WhatTyre’s Tyre of the Year 2022 is a factory fitment on the Audi RS 6 Avant performance. With Continental gaining global approval for equipping this Audi model with a 22-inch fitment, in numerous markets including the UK and Ireland the tyre of choice is the SportContact 7 AO Silent in size 285/30 ZR 22 101Y XL FR.
Read Article
Lancia concept car wears Goodyear tyres
18 Apr 2023
Customisation, aerodynamics, and design – for Goodyear, these qualities “lie at the heart” of its collaboration with the reborn Lancia brand. Goodyear was the manufacturer of choice to produce a bespoke tyre for the Lancia Pu+Ra HPE concept car, the first vehicle of the new Lancia era and a full-electric car that “represents the vision of the brand in terms of design, interior home feeling, sustainability, electrification and technology.”
Read Article
