Tyre News

TyreSafe, the UK’s tyre safety charity, is running its ‘Keep Your Tyres in Good ‘Elf’ campaign for a second year this December. The initiative features Santa’s elves performing a range of tyre checks and providing fun and engaging reminders about the importance of road safety during the festive period. In 2023, the ‘Keep Your Tyres in Good ‘Elf’ campaign appeared on bus backs, websites, and social media thanks to the participation of TyreSafe supporters. Winter driving poses heightened risks, from slippery surfaces to heavier vehicle loads. While light-hearted in approach, the campaign emphasises a critical message – road users must ACT on tyre safety.

As the winter months bring more challenging driving conditions like heavy rain, sleet, snow, and high winds, TyreSafe is launching the ‘Home Safely for Winter’ campaign. This new initiative calls on road users to ACT on tyre safety, a small but essential step that could mean the difference between arriving safely and facing hazardous incidents on the road. The campaign will compliment, support and coincide with Brake’s Road Safety Week, which runs from the 17-23 November. The campaign also reinforces the National Police Chiefs’ Council (NPCC)’s initiatives which highlight the additional driving hazards present during the winter months. ‘Operation Dark Night’ and ‘Operation Limit’, running in November and December respectively, demonstrate the additional enforcement resources applied during the winter months to promote safer road use, including vehicle maintenance and driving standards.

WhatTyre has become a partner of TyreSafe. The consumer website is dedicated to helping drivers make informed decisions about tyre maintenance and replacement, so partnering with the leading UK organisation to extend its messages is a natural fit. As a sister publication to Tyres and Accessories and TyrePress, WhatTyre is uniquely positioned to reach a broad coalition of road users and the tyre suppliers that help them get from A to B. The reciprocal partnership will help ensure that crucial tyre safety information is disseminated effectively across the UK.

Hankook will launch the fourth generation in its Ventus evo range of ultra-high performance tyres early in 2025. The new tyre, simply called the Hankook Ventus evo, increases longevity 32% over predecessor while also improving wet and dry grip for changeable weather, making it an interesting tyre for UK drivers. Hankook said the tyre has used Artificial Intelligence to enhance its compound mixing process to “overcome traditional trade-offs”. The new product line, which carries the product number K137, combines outstanding wet grip with impressively low rolling resistance and high mileage.

With the new Petlas Peaklander A/T, Petlas Tire Corporation has launched an all-terrain tyre that it designed to “deliver balanced performance on and off the road” as well as “exceptional durability, comfort, and safety for drivers who demand versatility in every journey.” Peaklander A/T is available in three sizes, LT265/70 R16, LT265/70 R17, and LT265/60 R18.

Essential to all sports, adrenaline helps athletes to push themselves to new limits. This reaches a truly intense level in F1, amplified by a combination of extreme speed, ever-present risk and fierce competition. Adrenaline works on a physiological level and for a racing driver it helps them face the challenges on every lap, in every corner and during every overtaking move. It can also fuel the motivation of those who have maybe moved on from sitting in the cockpit or on the pitwall and now steer a Formula 1 team, chasing the same goal as the drivers, namely winning. This is why Pirelli, the exclusive tyre supplier to Formula 1, has made Adrenaline the focus of its latest Box Box Box vodcast, in which host Tom Clarkson talks to leading F1 personalities, Christian Horner, Laurent Mekies, and Nico Hulkenberg on the topic.