Kwik Fit has launched a Kwik Fit Club membership that sees drivers pay a monthly subscription that covers all their tyre wear, including repairs and premium tyre replacement, wheel alignment and six-monthly health checks. They also have the option to include their MOT and servicing costs. Drivers can join the programme and keep track of their subscription through an app, and although they can nominate a ‘home garage’, their membership can be used at any of Kwik Fit’s 600-plus centres across the country. The new tyre subscription is being trialled in Yorkshire and the North West, with a view to rolling it out nationwide in the summer of 2021.
The monthly subscription cost is tailored to a driver’s personal circumstances, based on the car they drive, the mileage they cover and the condition of their tyres when they start their membership. Reflecting the fact that many households have more than one car, members can opt for a multi-car membership to cover all their vehicles. A driver can get an estimated cost based on the information they provide on the app and following a visit to a Kwik Fit centre, a confirmed quote will be offered and their membership can be activated.
Roger Griggs, communications director at Kwik Fit commented: “The growth in demand for subscription services has been dramatic over recent years, particularly with younger consumers. We found that drivers aged 18-34 have an average of six subscriptions across all sectors and two thirds of them would be interested in paying for car maintenance this way.”
Bridgestone launched the similar Mobox subscriptions concept in the UK in July 2020.
