We don’t usually indulge in bull talk, but we’ll ask forgiveness this once – because the bull in question is Fenomeno. This fearless beast not only proved a formidable rival for Mexico’s toreros but also captured the imagination of Lamborghini’s engineers, inspiring the name of their latest V12 supercar. Backed by three electric motors, the Lamborghini Fenomeno unleashes 1,065 bhp, catapulting from 0-62 mph in just 2.4 seconds on semi-slick tyres – and reaching twice this speed a mere 4.3 seconds later. Exclusive Bridgestone Potenza Sport tyres complete the package, fitted as original equipment on this rare, limited-edition machine.
It is 20 years since the Sant’Agata Bolognese design department entirely created its first car, and Lamborghini is marking the occasion with an exclusive run of 29 vehicles. Bridgestone has developed a version of its Potenza Sport specifically to enhance the Fenomeno’s outstanding capabilities, with 265/30 ZRF21 (front) and 355/25 ZRF22 (rear) tyres that “deliver outstanding performance at high speeds, excellent steering responses and precision” to handle the supercar’s output. The tyres also feature Bridgestone’s Run Flat Technology (RFT), enabling drivers to continue driving safely after a puncture for 50 miles at up to 50mph with 0-bar pressure.
Fenomeno will also be available with high-grip, semi-slick bespoke Bridgestone tyres delivering track-level performance while remaining fully homologated for public roads. “Custom-engineered to unlock every ounce of the exclusive supercar’s potential, the track-oriented fitment developed for the Fenomeno will be available in 20 and 21-inch sizes,” says Bridgestone.
A shared passion
“Our long-standing partnership with Lamborghini is rooted in a shared passion for innovation, excellence and top performance,” says Radoslaw Bolkowski, Vice President OE Sales at Bridgestone EMEA. “With the Fenomeno, our team had the challenge of unleashing the full potential of Lamborghini’s most powerful V12 ever – and they’ve delivered. The custom-engineered Bridgestone Potenza tyres offer the control, grip and precision needed to enhance this car’s exceptional capabilities – on both the road and track.”
“At Lamborghini, design and performance go hand in hand – and with Bridgestone, we have a partner who understands both,” adds Christian Mastro, Lamborghini’s Marketing Director. “Tyres are a vital part of how a supercar performs: outside of technical updates, 70 per cent of the improvements in these cars today come from advances in the tyres they sit on. Bridgestone’s bespoke Potenza line-up ensures that every drive in the Fenomeno can deliver against this vehicle’s stunning speed and power.”
Exclusive partner for complete supercar garage
The Fenomeno marks the latest in a long series of collaborations between Lamborghini and its ‘Official Technical Partner’, Bridgestone. In five years of partnership, Lamborghini has chosen Bridgestone as exclusive tyre partner for its entire supercar garage – including the Huracán STO, STJ, Tecnica, EVO, Sterrato, Lamborghini Revuelto, Lamborghini Temerario, and now the Fenomeno.
Developed and produced in Italy, the Fenomeno-specific Bridgestone tyres are engineered using the company’s Virtual Tyre Development (VTD) technology. VTD improves both the efficiency and sustainability of the tyre development process. It eliminates around 200 physical prototypes, cuts physical vehicle tests by 80 per cent, and reduces development time by up to 50 per cent. The technology leads to a reduction of up to 60 per cent in raw material consumption and CO2 emissions in the development phase of original equipment tyres.
