Bridgestone and Kwik Fit have extended their partnership with the British Motor Show (15-18 August 2024 at Farnborough International) for a further two years. The tyre manufacturer first attended the event in 2022. In 2024, partnering with Kwik Fit, Bridgestone will be the official tyre partner of The British Motor Show as well as being the exclusive partner sponsor of the Motorsport and Modified Arena and Hall at the event.
The Bridgestone Hall and Bridgestone Arena will host an eclectic mix of live action over the four-day event, including grassroots British motorsport, stars of the future, and modified car action. Bridgestone and Kwik Fit will have a significant presence in the Bridgestone Motorsport Hall.
Bridgestone will also provide expertise and advice on all aspects of tyre and road safety to an expected 70,000 visitors. It will highlight its new Turanza All Season 6 tyre, available at all Kwik-Fit outlets across the UK. The tyre offers outstanding braking performance across the seasons, exceptional snow performance, and superior mileage, as well as its integration of Bridgestone Enliten technologies, which boost sustainability characteristics and electric vehicle applicability as well as safety and performance for all vehicles.
Andy Entwistle, CEO at The British Motor Show, said: “We are delighted to have Bridgestone and Kwik Fit confirmed at The British Motor Show through to 2025. With their support and input, we’re able to keep driving the show to new heights and delivering an even bigger and better event each year.
“We already have some amazing plans, including growing the motorbike elements of the show and having Bridgestone in partnership with Kwik Fit as one of our key partners allows us to elevate the show to new heights.”
Bridgestone’s consumer business unit director, Brett Emerson said: “We couldn’t be more excited to commit to supporting the British Motor Show for a further two years and be the exclusive tyre partner of this amazing event. Over the past two years, we have enjoyed being at the British Motor Show in partnership with Kwik Fit, in what is both a unique four days of celebrating the automotive industry and what is an exceptional day out for families and all.
“We are going to build on the last two years of our partnership with the British Motor Show and return with an even more memorable presence, offering motorists the chance to learn more about both Bridgestone and Kwik Fit and the innovations within the automotive industry, such at the NEW Bridgestone Turanza All Season 6 tyre, and of course win some prizes.”
Andy Lane, marketing director at Kwik Fit, said: “We’re delighted to be committing to a two-year partnership and returning to Farnborough with Bridgestone after the incredible last 2 years. The British Motor Show is now established as a focal point in the country’s motoring calendar, and we love how the event provides so much for all generations to enjoy. We can’t wait to continue our partnership with Bridgestone and welcome fans of motoring back to the show.”
