BMTR also won Pirelli’s 4×4 Key Dealer of the Year (Photo: Pirelli)
BMTR Birmingham has become Pirelli’s Performance Centre (PPC) of the Year and 4×4 Key Dealer of the Year. The two awards recognise the tyre retailer’s “commitment to excellence” and its “outstanding” automotive service,. Pirelli said. This is the fifth time BMTR has been crowned PPC of the Year. Its Birmingham store is the flagship of the network and Birmingham’s largest retail tyre warehouse, according to BMTR.
According to Pirelli, the PPC of the Year Award demonstrates its dedication to supplying “top-tier tyre solutions” and “unparalleled customer service.” The decision to award BMTR demonstrates its ability to meet Pirelli’s standards of excellence; Pirelli says the award solidifies BMTR’s position as a leading tyre specialist.
Winning Pirelli’s 4×4 Key Dealer of the Year award also demonstrates BMTR’s 4×4 and SUV service proficiency. The retailer offers a comprehensive range of Pirelli’s 4×4 tyres, serviced by a team of skilled professionals. Pirelli says the company “has set a benchmark in delivering superior performance, customer service, technical knowledge and reliability to off-road enthusiasts and adventurers.”
Pirelli UK commercial director Jason Sugden added: “BMTR has been a valued partner of Pirelli for many years, and we are thrilled to recognise them as the winner of our 4×4 Key Dealer of the Year award for 2023. It is a true reflection of the hard work and dedication from the entire team, who strive to provide our customers with the highest level of service and expertise. We are proud to have them as a partner and look forward to working together to continue delivering the best possible products and services to our customers.”
